Head of Marketing and Communications for SC Group-Global
As Head of Marketing and Communications, Nicky Yeoman is responsible for devising and delivering the marketing strategy, to ensure it delivers the business vision.
Nicky is a Chartered Marketer who has strong marketing capabilities, and an advocate of brand heritage and fostering the groups’ innovation and technology DNA. Through her skills she’ll be developing the marketing competencies and using these as a growth enabler which goes far beyond customer ‘sales’. Her aspiration is for the SC Group to become a category of one which transcends the industry and builds long-term emotional connections with all current and future stakeholders.
Nicky has over 17 years-experience in marketing, working across a variety of sectors; prior to moving into marketing she worked for British Telecom PLC as a Data Sales Manager. Her desire is to always put the customer at the heart of whatever she does, and to her accolade was awarded not one but two Customer Satisfaction awards from British Telecom.